‘Saudi Exports’ Wins International MMA SMARTIES Award

Riyadh: The Saudi Export Development Authority’s “Made in Saudi” program received bronze in the “Marketing via Digital Media” category at the MMA SMARTIES International Awards.

This award recognizes campaigns that effectively utilize digital platforms to create a compelling and integrated brand experience. The decision to grant this award was made by an international committee of marketing experts and agency executives who take into account various performance metrics.

MMA is the only marketing trade association that brings together marketers, technology providers, and suppliers; it has over 800 corporate members globally and 14 regional offices.

The second edition of the “Made in Saudi Arabia” exhibition received extensive media coverage, generating over a million impressions and more than 18,000 interactions on social media. It received coverage from over 40 news outlets.

The exhibition showcased products from over 100 national companies and facilitated the signing of more than 60 agreements and memoran
da of understanding.

It aimed to provide visitors with a thorough knowledge of national industries, and foster loyalty and demand for local products among domestic and international consumers.

Source: Saudi Press Agency