Saudi Sports for All Federation, Sports Boulevard Foundation Partner to Increase Sports Participation in Riyadh


Riyadh: The Saudi Sports for All Federation (SFA) and the Sports Boulevard Foundation (SBF) recently signed a memorandum of understanding (MoU) to significantly improve the quality of life for Riyadh residents and visitors by increasing opportunities to participate in sports and physical activities. The partnership reflects both organizations’ commitment to promoting a healthy lifestyle for all.

The MoU, signed by SFA President Prince Khaled bin Alwaleed bin Talal Al Saud, and SBF chief executive Jayne McGivern, establishes a comprehensive framework for collaboration, including program and event delivery, data and knowledge sharing, and digital innovation, all of which will create inclusive and accessible avenues for sports participation, thereby enhancing Riyadh’s urban landscape.

“We are excited about the possibilities that this collaboration with Sports Boulevard presents. The MoU signifies our joint commitment to leveraging innovative approaches to promote sports and well-being. Together, we aim to make
meaningful strides towards fostering a healthier and more active community in Riyadh,” Prince Khaled said.

McGivern emphasized that the MoU with the SFA aligns with the project’s ambitious goals of enhancing quality of life. She elaborated that the Sports Boulevard project will provide inclusive sports spaces, highlighting that this agreement will help achieve the shared vision with the SFA of creating a vibrant, inclusive community where everyone can participate in the facilities and programs.

SFA Managing Director Shaima Saleh Al-Husseini stated, “I am honored to witness the signing of this impactful MoU between SFA and SBF. This collaboration marks a pivotal moment in our commitment to promoting a healthy and active lifestyle for all residents of Riyadh, fostering a culture of well-being and vitality throughout our community.”

The signing of the MoU represents a landmark moment in Riyadh’s journey towards promoting sports and wellness initiatives, underscoring the joint commitment of SFA and SBF to cult
ivate a vibrant and active community. With a shared dedication to enhancing the quality of life for Riyadh residents and visitors, this partnership signifies a strategic alignment of efforts aimed at creating accessible opportunities for physical activity and fostering a culture of health and well-being throughout the city.

Source: Saudi Press Agency

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