{"id":57660,"date":"2021-12-01T16:57:31","date_gmt":"2021-12-01T16:57:31","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=83392"},"modified":"2021-12-01T16:57:31","modified_gmt":"2021-12-01T16:57:31","slug":"sophi-io-wins-at-wan-ifra-digital-media-awards-worldwide-2021","status":"publish","type":"post","link":"https:\/\/kuwaitnewsgazette.com\/sophi-io-wins-at-wan-ifra-digital-media-awards-worldwide-2021\/","title":{"rendered":"Sophi.io Wins at WAN-IFRA Digital Media Awards Worldwide 2021"},"content":{"rendered":"

Sophi Dynamic Paywall wins global award for Best Paid Media Strategy<\/h4>\n

TORONTO, Dec. 01, 2021 (GLOBE NEWSWIRE) —\u00a0Sophi.io<\/a>,\u00a0The Globe and Mail\u2019s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA\u2019s 2021 Digital Media Awards Worldwide award in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both content characteristics and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.<\/p>\n

The judges unanimously selected Sophi Dynamic Paywall as the winner, with one judge commenting: \u201cWhat Globe and Mail did is state of the art and what I appreciate most is that they permanently tested against the old paywall so those results are really, really sustainable.\u201d<\/p>\n

The World Association of News Publishers (WAN-IFRA)\u2019s Digital Media Awards Worldwide is the news media industry\u2019s global digital media competition. The worldwide winners are selected from the winners of the regional Digital Media Awards in Africa, Asia, Europe, Latin America, the Middle East, North America and South Asia, which together provide news publishers with regular showcases for best-practice innovation in digital publishing worldwide. The awards recognize and celebrate the best of digital media.<\/p>\n

\u201cSophi Dynamic Paywall has been crucial to driving reader revenue at The Globe and Mail,\u201d said Phillip Crawley, Publisher and CEO of The Globe and Mail. \u201cI look forward to sharing more stories about how Sophi\u2019s other customers are seeing great results with our AI-powered technology.\u201d<\/p>\n

Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals. The Sophi suite of tools also consists of Sophi Site Automation which autonomously curates content across all of a publisher\u2019s digital properties and Sophi Content Paywall which uses complex natural language processing models to analyze every piece of content and select articles to put in front of or behind a hard paywall, maximizing the value of both the subscription revenue opportunity and the advertising revenue for publishers.<\/p>\n

Publishers on five continents now use Sophi’s AI and ML\u00a0technology\u00a0to power paywall decisions, website automation and print automation.<\/p>\n

About\u00a0Sophi.io\u00a0<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/a>) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI-powered tools that includes Sophi Site Automation and Sophi for Paywalls. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement,\u00a0recency, frequency and volume. Sophi also powers\u00a0automated laydown of print and\u00a0ePaper\u00a0publishing.\"\"<\/p>\n

Contact\u00a0\u00a0\r\n\r\nJamie Rubenovitch\u00a0\r\nHead of Marketing, Sophi\u00a0\r\nThe Globe and Mail\u00a0\r\n416-585-3355\u00a0\u00a0\r\njrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"
Sophi Dynamic Paywall wins global award for Best Paid Media Strategy TORONTO, Dec. 01, 2021 (GLOBE NEWSWIRE) \u2014\u00a0Sophi.io,\u00a0The Globe and Mail\u2019s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA\u2019s 2021 Digital Media Awards Worldwide award in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\nSophi.io Wins at WAN-IFRA Digital Media Awards Worldwide 2021 - Kuwait News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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