{"id":80331,"date":"2022-12-21T10:17:56","date_gmt":"2022-12-21T10:17:56","guid":{"rendered":"http:\/\/kuwaitnewsgazette.com\/?guid=c0bec2db6f040d0a15a70d01c5d10b07"},"modified":"2022-12-21T10:17:56","modified_gmt":"2022-12-21T10:17:56","slug":"global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization","status":"publish","type":"post","link":"https:\/\/kuwaitnewsgazette.com\/global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization\/","title":{"rendered":"Global C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen\u2019s Key as the First #EmpowerHer Beneficiary Organization"},"content":{"rendered":"

Following Resounding Success of \u201cGoodbye Princess\u201d MV <\/strong>#EmpowerHerDance goes Global with Top TikTokers from Australia, New Zealand, Middle-East and the UK leading the Charge<\/strong><\/p>\n

\u00a0<\/em>HONG KONG SAR – Media OutReach<\/a> – 21 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women\u2019s charity Teen\u2019s Key in Hong Kong as the first beneficiary organization under the global #EmpowerHer campaign<\/a>.<\/p>\n

\u00a0<\/strong>This follows the breakthrough success of Tia\u2019s \u201cGoodbye Princess\u201d<\/em> music video (MV)<\/a>, which achieved over 1 million views within 10 hours after its worldwide premiere. As of now, \u201cGoodbye Princess\u201d<\/em> has garnered overwhelming support with more than 58 million views on YouTube within 12 days, far exceeding all previous global C-pop records. The overwhelming response underscores the borderless resonance of both the song and #EmpowerHer\u2019s \u2018Female Empowers Female\u2019 initiative, marking Tia as a tireless advocate for female empowerment.\"\"<\/a>Tia is a tireless advocate for female empowerment<\/p>\n

Tia Lee said, \u201cI am so grateful for all the love and support for \u2018Goodbye Princess\u2019<\/em>. I created it as a reminder that it is time for all of us \u2013 especially women \u2013 to embrace our strengths and rise up against the challenges that are holding us back. It takes a joint effort to achieve a truly inclusive and empowered world for all, which is why it\u2019s so important that we all do our part to support charities and organisations like Teen\u2019s Key in Hong Kong, who are doing incredible work in helping girls and women in need.\u201d<\/p>\n

The Resonant <\/u><\/strong>#EmpowerHer Campaign and What\u2019s Next<\/u><\/strong><\/p>\n

The #EmpowerHer campaign is one of the biggest initiatives in the world to support female empowerment. For every viewing benchmark hit for the \u201cGoodbye Princess\u201d<\/em> MV, a donation will be made to selected beneficiaries of the campaign, up to a maximum total of HKD3.8 million<\/strong>. This figure was chosen for its significance for the upcoming International Women\u2019s Day, which falls on the 8th<\/sup> of March 2023.<\/p>\n

Teen’s Key Hong Kong will be the first beneficiary organization after Tia personally pledged to support the empowerment of women worldwide. The MV\u2019s views have an unprecedented number of views, reinforcing its meteoric rise \u2013 and the views are still pouring in. Other beneficiaries include the Daughters Of Tomorrow <\/strong>in Singapore and Beats by Girlz<\/strong> and Women in Music<\/strong> in the United States, as well as others to be named across the globe.<\/p>\n

\u201cWe are proud and thankful to be the first recipient of the #EmpowerHer campaign, which represents everything that we believe in and fight for here at Teen\u2019s Key \u2013 empowering young women to follow their own dreams. These funds will go a long way to supporting our work and enabling us to help more young women & girls. More importantly, we hope that the campaign\u2019s message will spread throughout the world and inspire everyone to believe in themselves,\u201d said Rachel Chow, Resource Development Manager, Teen\u2019s Key Hong Kong<\/strong>.<\/p>\n

The Power of the Global #EmpowerHerDance<\/u><\/strong> Inspi<\/u><\/strong>res Awareness Through Dance with the Most Popular TikTokers in Australia, New Zealand, Middle East and the UK leading the charge<\/u><\/strong><\/p>\n

International female dancers and prominent influencers around the world have rallied around the #EmpowerHer movement through the #EmpowerHerDance dance challenge, which was inspired by \u201cGoodbye Princess\u201d<\/em> and has taken TikTok by storm.<\/p>\n

Australia\u2019s most popular creator on TikTok last year, Hannah Balanay<\/a> was the first to cover the song\u2019s distinctive choreography with the signature \u2018goodbye\u2019 hand wave, followed by Judah Metu-Teakura in New Zealand,<\/a> J Lou in Hong Kong,<\/a> and Leen Mohammed from the Middle East<\/a> whom are all the most popular TikTokers\/KOLs in their respective regions. Evie Meg from the UK<\/a> has also joined the challenge. J Lou\u2019s #EmpowerHerDance Challenge IR Reel<\/a> video received more than 230,000 views within 24 hours, while Leen Mohammed\u2019s TikTok #EmpowerHerDance Challenge video<\/a> received more than 270,000 views within 24 hours of release. With people across the globe having viewed their dance videos to date, new covers continue to be posted on the platforms every day under the #EmpowerHerDance hashtag as more step up for the cause.\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

(From Left) Hannah Balanay in Australia<\/a>, J Lou in Hong Kong<\/a>, and Leen Mohammed from the Middle East<\/a><\/p>\n

The Ingenious \u201cGoodbye Princess<\/em>\u201d Pre-Release Campaign Sets a New C-pop Record \u2013 Accumulated over 100 Million Views Globally Within a Month <\/u><\/strong><\/p>\n

Last month, the pre-release campaign for \u201cGoodbye Princess<\/em>\u201d featured a 6-part animation series that told the story of Tia\u2019s journey in the music and entertainment industries, as well as her subsequent reinvention.<\/p>\n

The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.<\/p>\n

The full series and complementing fashion videography can be watched on Tia\u2019s social media channel.<\/a><\/p>\n

Official press materials: <\/strong><\/p>\n\n\n\n\n\n\n\n\n
#EmpowerHer Campaign Concept Video:<\/td>\nhttps:\/\/youtu.be\/gK7ldOO1wAM<\/a><\/td>\n<\/tr>\n
\u201cGOODBYE PRINCESS<\/em>\u201d Music Video:<\/td>\nhttps:\/\/youtu.be\/VwxtUuZYsuY<\/a><\/p>\n

https:\/\/weibo.com\/1396928042\/MiMX0oPdI<\/a><\/td>\n<\/tr>\n

\u201cGOODBYE PRINCESS<\/em>\u201d Single Cover:<\/td>\nhttps:\/\/www.instagram.com\/p\/Clxu8nWNdOE\/<\/a><\/p>\n

https:\/\/www.facebook.com\/photo?fbid=696972191796005&set=a.231904644969431<\/a> (for downloading)<\/p>\n

 <\/td>\n<\/tr>\n

\u201cGOODBYE PRINCESS\u201d <\/em>MV Pre-Launch Campaign Animation and Motion Image Episodes:<\/td>\nhttps:\/\/www.youtube.com\/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG<\/a><\/td>\n<\/tr>\n
ROLLACOASTER UK Cover:<\/td>\nhttps:\/\/www.instagram.com\/p\/ClUA1Swtnyk\/<\/a><\/p>\n

https:\/\/www.facebook.com\/photo\/?fbid=688854202607804&set=a.231904644969431<\/a> (for downloading)<\/td>\n<\/tr>\n

Vogue Hong Kong\u300cThe Voice\u300dCover:<\/td>\nhttps:\/\/www.instagram.com\/p\/Ck7_neKsh_w\/<\/a><\/p>\n

https:\/\/www.facebook.com\/photo\/?fbid=681908259969065&set=pcb.681909583302266<\/a> (for downloading)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tia Lee Official Channels:<\/strong><\/p>\n

Instagram @leeyufen: https:\/\/www.instagram.com\/leeyufen\/<\/u><\/p>\n

YouTube: https:\/\/www.youtube.com\/@tialeeofficial\/<\/u><\/p>\n

Facebook: https:\/\/www.facebook.com\/leeyufentialee\/<\/u><\/p>\n

Weibo: https:\/\/weibo.com\/u\/1396928042\/<\/u><\/p>\n

 <\/p>\n

About Tia Lee | Lee Yu Fen:<\/strong><\/p>\n

Tia Lee (\u674e\u6bd3\u82ac), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue\u2019s social media channels.<\/p>\n

Media enquiry, please contact:\u00a0<\/strong><\/p>\n

global@redhill.asia<\/u><\/p>\n

+852 60777342 | +852 93793045<\/p>\n","protected":false},"excerpt":{"rendered":"

Following Resounding Success of \u201cGoodbye Princess\u201d MV #EmpowerHerDance goes Global with Top TikTokers from Australia, New Zealand, Middle-East and the UK leading the Charge \u00a0HONG KONG SAR \u2013 Media OutReach \u2013 21 December 2022 \u2013 Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women\u2019s [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\nGlobal C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen\u2019s Key as the First #EmpowerHer Beneficiary Organization - Kuwait News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuwaitnewsgazette.com\/global-c-pop-artist-tia-lee-lee-yu-fen-selects-teens-key-as-the-first-empowerher-beneficiary-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global C-pop Artist Tia Lee (Lee Yu Fen) Selects Teen\u2019s Key as the First #EmpowerHer Beneficiary Organization - 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